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NeuStar targets brands with new bar code interoperability
LAS VEGAS – Short code registry NeuStar has launched new technology that allows mobile phones to scan and process two-dimensional bar codes regardless of the mobile service provider, scanning...
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Add mobile component to catalogs, DRTV, ecommerce: panel
NEW YORK – Mobile’s biggest advantage is that it gives legs to other channels such as catalog, retail store, direct response television and ecommerce, according to a panel at Mobile Commerce Spotlight....
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Expect huge mobile purchases this holiday season: panelist
A consumer purchased two $3,000 John Deere tractors last year NEW YORK – A Google official pointed to the purchase last year of two $3,000 John Deere tractors to predict that consumers will buy larger...
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